Projects
Vans “Off the Wall”
Using Adobe Photoshop and InDesign, I created a playful Vans “Off The Wall” ad showing a player dunking over a giraffe. The ad suggests that Vans shoes give extra height so that people can jump over really tall objects, even though they’re not meant for basketball whatsoever.
Toronto Zoo
I am a big fan of animals. I designed a fun ad for the Toronto Zoo to encourage animal adoption. It shows a kangaroo joining kids in a sack race, highlighting the joy of supporting wildlife. The tagline “BRING JOY HOME” emphasizes the positive impact of adopting an animal and supporting conservation.
Rosé – APT. (ft. Bruno Mars)
When I first heard ‘APT.,’ I was hooked. The song felt really fun and effortlessly catchy. I wanted to capture that energy in a concert poster. Using Photoshop, I went for a pink background to keep it playful, then added Rosé and Bruno Mars in leather outfits to bring out the rock vibe. Since Rosé is Korean, and the song itself is about a Korean game, I added the Korean lyrics (APT) behind them.
Mothers Against Drunk Driving (NFP)
This visual campaign is all about making people stop and think. I wanted to keep it simple but hard-hitting — no distractions, just a clear message. The visuals speak for themselves: every drink brings you closer to disaster. No over-explaining, just a direct reminder that one bad choice can change everything.
Toyota GR Supra 2025
I designed a whole landing page for one of my favourite cars – Toyota Supra. I was inspired to create one specifically for this car because I’m a huge fan of Fast & Furious films, where the 1994 Toyota Supra Mark IV was shown — that’s how I came up with the “The Legacy Lives On” tagline.
I wanted the page to reflect the car’s legendary status while showcasing the new 2025 model. The design highlights the Supra’s bold look and impressive features. It’s a simple yet powerful tribute to the Supra, combining both its history and modern performance.
“A story”: ChatGPT ad
This is my first and only video ad promoting ChatGPT. While some believe AI is harmful, especially for students who might misuse it, I see its potential for good. Like in this video, AI can help spark ideas when you’re unsure where to start.
“SOAR” Marketing Networking event website
Since I’m experienced in using content management systems like Wix, Squarespace, and WordPress to create websites, I designed and built the website for the SOAR Marketing Networking event, which I also helped organize. SOAR was an event that connected Humber Polytechnic students with industry professionals in the marketing and advertising fields, offering valuable networking opportunities.
The website included all the event details, such as location, time, and contact information. I also made sure the site was easy to navigate and looked great on all devices. The website was an important tool for promoting the SOAR event and keeping attendees informed. You can check it out by clicking the button below!